Where future meets style

Westfield

360 campaign Retail & e-commerce

We supported the Westfield brand in designing the 2025 edition of their annual fashion and beauty campaign, which is deployed as an event across all the brand’s shopping centers in more than 20 countries

The mission is to define a creative concept adapted to all markets while strengthening the global brand awareness and to assist the markets through the distribution of a toolkit that guides the execution of local activations.

Play video

This edition is characterized by a strong digital dimension, as evidenced by the creation of a hero content 100% produced with AI, the implementation of AR Mirror in all Westfield malls in the world, and more…