This is Our Poultry! High Quality

European commission

Social Media Events Public relations & Public affairs Food & Beverage Digital & Influence

The “To jest nasz drób! Wysoka jakość – europejska gwarancja” campaign aims to strengthen the trust of Polish consumers and professionals in poultry meat produced according to the European Union’s strict standards.

More than a simple promotion, this educational initiative highlights the EU’s high standards regarding animal welfare, sustainable production, and food safety, positioning poultry as a healthy, responsible, and tasty product.

Developed as part of a two-year European program co-financed by the European Commission, the campaign brings together five major national poultry organizations, including the Krajowa Rada Drobiarstwa – Izba Gospodarcza (KRD-IG) for Poland, and is coordinated by the European association AVEC.

Crowd gathered outside a white tent in a historic city square watching a cooking demo with “Enjoy It’s From Europe – To jest nasz drób” banner

The campaign relies on an integrated multichannel strategy: a dedicated website (www.eu-poultry.eu) offering educational content and recipes, active social media platforms on Facebook and Instagram, as well as targeted advertising campaigns on radio, print, and online. It also involves partnerships with renowned Polish chefs such as Sebastian Krauzowicz, Cristina Catese, Maciej Nowicki, and dietician Aneta Łańcuchowska.

In addition, the campaign celebrates culinary diversity by offering a wide range of ideas for cooking poultry, while emphasizing the joy and conviviality this product brings.

The event dimension was designed to focus attention on the topic: strategic presence at the international POLAGRA FOOD fair, a key platform in the agri-food sector, along with a series of appearances at major culinary festivals. These events served to unite experts, professionals, and consumers around European standards, supporting an educational and collective ownership dynamic.

11 million

impressions online