Sagarmatha
France

The 150th anniversary of Babolat

Babolat
Seminar, convention Retail & e-commerce

Babolat wanted to celebrate its 150th anniversary by engaging its international sales teams to strengthen their sense of belonging and collective pride.

Anniversary party at the Grand Hôtel-Dieu

A historic homecoming to Lyon, Babolat’s birthplace

4 major highlights:

  • An immersive sales meeting for 300 employes, held at the very heart of Babolat’s operations: its production and training facilities.
  • An internal sports tournament, celebrating Babolat’s flagship sports
  • An interactive city rally for the entire Babolat Family, bringing the brand’s history to life through captivating stories and anecdotes while exploring the historic districts of Lyon.
  • An unforgettable anniversary party at the Grand Hôtel-Dieu, starring the brand’s signature athletes and highlighted by a unique piece of art.
10
days event
300
guest global sales meeting
600
guest vibrant celebration
Internal sports tournament
Anniversary party at the Grand Hôtel-Dieu

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