Hopscotch Sport
France

Support of Orange

Orange
Sponsorship, partnership Activation Tech Sport

Orange, Official Partner of the FFF and Premium Partner of the 2024 Olympic and Paralympic Games, is actively involved in the world of sport.

To activate its partnership with the FFF, we deployed digital education workshops for amateur clubs as part of the Federal Education Program.

More than 200 partner clubs have set up the REcyclage Challenge, encouraging the collection of mobile phones to raise awareness of ecological practices.

Committed to promoting women’s football, Orange supports initiatives that help develop the sport and promotes projects on its social networks.

Finally, the Orange Football Challenge provides entertainment during half-time at French national team matches, giving young fans a thrilling experience in the stadiums, relayed by Team Orange Football ambassadors.

2,600
mobile phones collected as part of the REcyclage Challenge
85,000
children educated about cyberbullying in 2023
440
clubs participating in the Orange Football Challenge each year

At the same time, we have been supporting Orange since it signed its partnership agreement to roll out its sponsorship strategy around the Marathon pour Tous (Marathon for All).

We created Team Orange Running, made up of athletes and celebrities, and developed a social media community of over +100K fans to encourage people to take up running and take on the marathon challenge.

30
ambassadors under contract
25
partner races
8,000
race numbers managed for partner races in 3 years

More works