Hopscotch System Europe designed and deployed a systemic digital governance framework covering the entire social ecosystem of Accor’s luxury brands.
The group needed a single, secure system to manage its digital ecosystem globally without losing local cultural relevance.
Audited and consolidated all brand and hotel social assets into official Meta Business Managers, standardizing ownership, permissions, and security.
Established a dedicated multilingual helpdesk system to handle all hotel and brand social media support requests from page creation and verification to access management, hacking recovery, and account reinstatement.
Enabled local teams to create market-relevant content within global brand guidelines through a structured global-to-local content process.
Established a single operational workflow and quarterly reviews to maintain quality, consistency, and data protection standards across regions.
