Rice from Valencia, harvest and local gastronomie

Do Arroz de Valencia

Media relations Food & Beverage Tourism

Boosting the prestige and international positioning of the Valencia Rice Designation of Origin (DO).

Hopscotch Spain designed a comprehensive public relations strategy based on direct experience.

Several European press trips (with media outlets from France, the United Kingdom, Portugal, the Netherlands, and Italy) were organized and coordinated to the birthplace of rice in Valencia and La Albufera, combining the harvest experience with local haute cuisine, including Michelin-starred chefs.

International media

Million international readers

500K €

Media value