For its 90th edition, the Mondial de l’Auto was transformed as part of our co-production with La Plateforme Automobile (PFA).
Condensed into one week and spread across five halls, the event delivered a one-of-a-kind immersive experience blending innovation and entertainment:
Positioning Serge Gachot as the Mondial de l’Auto’s expert voice through an extensive program of interviews and media appearances.
Producing an exclusive Ipsos x Mondial de l’Auto study on how the French relate to the pleasure of driving in an era of reinvented mobility, granted exclusively to Le Parisien and generating TV and radio coverage.
A dedicated focus on Pop Culture and gaming programming to engage younger audiences.
Promoting strategic partnerships, particularly with Google and BCG, and their spokespeople to reinforce the show’s innovation positioning.
Activating Mondial x Cybex to reach families and create dedicated content around road safety and prevention.
