Over a three-year period, the “Tak Smakuje Dolce Vita” campaign was designed to promote emblematic PDO (AOP), PGI (IGP), and TSG (STG) labeled products such as Parmigiano Reggiano, Asiago, and Gorgonzola to both consumers and professionals.
The main goal was to embed the recognition of these exceptional cheeses into the daily lives of target audiences by highlighting their quality, origin, and craftsmanship.
Deployed across four key markets — Poland, Czech Republic, Austria, and Hungary — this integrated campaign took a multichannel approach combining public relations, social media activation, and direct engagement at culinary events.
To maximize impact, messaging was tailored to each country’s cultural specificities, leveraging authentic storytelling centered on the values of Italian gastronomy and the rich flavors of the products.
Internet users and festival attendees were invited to discover or rediscover the unique world of these cheeses through diverse digital content and a culinary contest that challenged their product knowledge.
