North Asia

Ibiza WTM Breakfast Event

Ibiza tourism board
Public relations & Public affairs Tourism

Ibiza has been known as a party destination thus far, causing many holidaygoers to forgo the destination completely. We therefore sought to broaden perceptions of the destination by highlighting the other options the island has to offer, such as luxury wellness and gastronomy.

media and influencer breakfast event

The Ibiza World Travel Market breakfast event took place in London at 1 Hotel Mayfair.

The healthy breakfast format and nature‑meets‑luxury venue underlined the message that Ibiza offers restorative, value‑smart escapes beyond its party image.

The event featured guided conversations on new tourism offerings and practical updates for press. The morning concluded with a raffle awarding one guest a first‑hand trip to Ibiza.

15
social posts
110,000
impressions
15
top-tier media and influencers attended

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