Horizon Plan’Eat

Communication Social Media Public relations & Public affairs

PLAN’EAT is a Horizon Europe research project, funded by the European Commission, aiming to transform food systems and food environments to promote healthy and sustainable eating behaviors.

PLAN’EAT brings together 24 partners from 11 EU countries (Belgium, France, Sweden, Ireland, Germany, the Netherlands, Italy, Poland, Spain, Greece, Hungary), including leading universities, renowned research centers, and specialized non-profit organizations. This interdisciplinary research aims to gather the broad expertise necessary to transform the food system, spanning social, political, and economic sciences as well as agricultural, food, nutritional, and health sciences.

The project implements a systemic and co-creation approach at macro (food system), meso (food environment), and micro (individual) levels. Different sociocultural and geographic contexts are addressed through the deployment of 9 Living Labs (LLs), 5 pan-European Consultation and Working Groups (CGWs), and 1 Policy Lab.

Our challenge:

How do you communicate about a four-year research project across 11 European countries while uniting a community of stakeholders (policy makers and researchers)?

It was essential to consider the needs, tools, and communication channels of each partner to ensure the coherence of the communication campaign.

Our services:

Creation of a strong graphic identity and on-demand visuals for partners
Production of communication materials on demand: flyers, roll-ups, posters, invitations, etc.
Creation and management of dedicated social media channels: LinkedIn, Meta, and YouTube
Development of a press kit including ready-to-use press releases, visuals, KOLs, Q&As, and press management processes
Press relations and media monitoring
Content creation: presentation videos, photo shoots, templates, reports
Internal newsletter to keep all project partners informed
Identification and participation in similar events to promote the project

Over 100

illustrations and visuals created on demand

Over 3,000

followers on LinkedIn

Over 3 million

social media impressions

articles

18,9 million

audience reached