Increase awareness and visibility of European organic agri-food products among Vietnamese consumers, while building trust and educating key trade stakeholders and consumers on European organic standards.
european organic products to raise awareness among customers and showcase the products’ benefits and added value for trade professionals through multiple activities.
of HORECA and trade professional workshops to provide educative organic context, embody the benefit of these products. with efficiency on European organic standards and products.
of the EU organic products’ merits during restaurant weeks in 15 restaurants, reflecting European organic values..
to enhance brand visibility and consumer awareness, aim to educate consumers about the benefits and quality of European organic products.
Synergies were created between events, media sponsorships and website, social media activities.
