Hopscotch Season
South Asia North Asia

European Dairy: Ireland, working with nature

Bord Bia Irish Dairy
Public relations & Public affairs Digital & Influence Social Media Food & Beverage

Raise awareness of European & Irish Dairy and its key attributes among Vietnamese trade professionals, hence achieve growth in import volume and market utilization in Vietnam.

The 3-year campaign focuses on promoting and communicating through varies channels

  • Technical seminars,
  • Stand at trade fair,
  • B2B meetings,
  • Study trip,
  • Public relations,
  • Advertising,
  • Website
148
trade professional participated in seminars
239
trade partners participated in B2B meetings
60
meetings arranged

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