The Interprofessional Management Comté Cheese Association (CIGC) represents the entire Comté AOP supply chain, from milk producers to sellers.
Its mission is to promote and enhance Comté, the iconic cheese of the Jura mountains, in both French and international markets.
Belgium is the top consumer of Comté AOP after France and represents a highly competitive market.
The campaign’s objective is to strengthen Comté’s brand awareness in Belgium, build consumer loyalty by positioning Comté as an essential everyday cheese for Belgians, and to stimulate purchase behavior, particularly in Flanders, where consumers have historically been less attached to French cheeses.
Through the campaign, we create attachment to Comté by developing a more local and consumer-focused approach that fosters a lasting emotional connection with the brand.
The campaign emphasizes Comté’s accessibility by integrating it into everyday moments in the lives of Belgians.
Our actions:
